"Natural Ingredients for Natural Products" is the focus of OBIA Naturals. The mission of OBIA Naturals is to produce pH balanced, vegan and herbal-based natural hair and body care products for women and men. Our eco-friendly line of hair care products work in all hair textures and this is attributed to the fact that our products are science-based. The products are pH balanced for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. Our brand strives to serve customers who not only care about the way their hair looks and feels, but also about the knowledge of hair maintenance and hair management.